Italy Milano Unica exhibition high popularity transfer market recovery signal

17th Italian Milano Unica textile trade show held in September 10 to 12 in Milan. Milano Unica exhibition chairman Silvio Albini said, this exhibition is very special, high quality Italian textile fabrics exhibitors showing vigor and vitality show an important position of the exhibition in the Italian fashion system. From Europe of 432 textile fabrics and accessories manufacturers to bring 2014 to 2015 winter new products unveiled, which achieved their commitment to adhere to this area.

The exhibition visitors reached 21,600 people, compared with last year there is an increase of 6.55%. For high-quality and high value-added fabrics attention, the number of visitors from overseas increased by 14%, Italy number of visitors also increased by 3%. Growth in the number of visitors mainly from the following countries: Growth of 69% in the UK, 31% in Belgium, the United States increased by 28%, Russia up 26%, an increase of 25% in Sweden, 22% from South Korea, France accounted for 25%, China grew by 14%, Japan 4%. This is after the Spring Fair in February this year the international trade give a high concern to fair again.

Industry insiders believe that this is the Italian textile fashion industry experienced a downturn in the first half of 2013, the market has been an important signal of recovery. Silvio Albini said that the show’s popularity increase as if the dark end of the tunnel of a light show, crisis brought about by the economic downturn will disappear. Responsible for labor, research, universities, fashion and design policies of Milan city councilor Cristina Tajani believes, while other cities also has some international competitiveness, but show’ strong attraction for the industry, established core position of Milan in the Italian fashion industry. Future by strengthening cooperation between the public sectors will promote Milan as well as Made in Italy in the high-end textile and fashion fields of development.

A major highlight of this year’s show is The Woolmark as “natural life, chose wool” by the theme, the first time at the show to promote “wool campaign”, which publicize wool fiber’s environmentally friendly, renewable and sustainable development benefits. In “On Stage” link, from Italian and international company representatives, media reporters and experts appreciate the design work of young designers. The platform offer an opportunity for the fashion realm of young and talented emerging designers to show the design work, while helping them to establish direct contacts opportunity with high-end buyers and company.

Additionally, Milano Unica China exhibition will also be held in October this year, there will be 130 Italian exhibitors, bringing Italian fabric and accessories products.

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