As consumer prefer to cotton underwear, many lingerie brands are actively introduce more new cotton products to meet market demand. Consumers love cotton underwear consistently, this also means that cotton underwear series has more market potential.
Recently Cotton Incorporated’s consumer lifestyle survey shows that, in the past year, per consumer bought about nine underwear. 90% of respondents said that they love underwear made from cotton and cotton blended material. In addition, 62% of respondents said they are willing to pay more overhead for natural fiber underwear, this proportion increased significantly compared with 2012.
According to NPD Group report, American girls and adult women’s lingerie sales more than 11.1 billion U.S. dollars, sales of men’s underwear is just $ 2.4 billion, But in lingerie website Freshpair charts show, cotton and cotton blends underwear also occupy the top-selling of men’s underwear. Calvin Klein’s lift curve cotton briefs, C-IN2’s cotton low waist briefs, Diesel’s cotton elastic printing briefs etc are generally welcomed. Lifestyle survey also showed that, In addition to favorite cotton underwear, in men’s underwear styles and colors, 52% of men own straight briefs, 38% have boxer shorts and 38% have briefs. Aged 18 to 34 year-old male who own straight briefs and boxer shorts have a ratio of 64%. The ratio of 35 to 70-year-old man who has briefs is 48%.
Global annual sales reached $ 2.1 billion of well-known lingerie brand Triumph, recently begun to enter the U.S. lingerie market, and intends to open two stores in New York. Triumph’s cotton underwear includes 2013 autumn and winter’s highlights the curves of cotton sense series. Triumph brand and marketing vice president Mario Pace said, consumers like favorable and natural fiber products, cotton-based material added elastic fibers can be both durable and fit. Because consumers prefer cotton underwear, the brand adds more design and production for natural fiber materials underwear. Triumph next plan is to mix cotton underwear into daily series. Cotton sense series is the best-selling in highlights curves series. It will combine natural materials and high-tech, In addition to comfortable also brings a feeling of luxury for consumers’ everyday wear.
Anita Unique Bodywear is an underwear brand from Germany which focuses on postoperative underwear and pregnant woman underwear of company. The brand found that pregnant women and new mothers like organic and natural materials, so the brand increase proportion of cotton content in women underwear series. The brand U.S. branch manager Theresa Antretter said, consumers like cotton brings breathability and comfort, because of its durable, high temperature washing, superiority over other materials.
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